The Sock Diary

Musings of a part-time Sweaty Sock.

Thursday, August 25, 2005

Podcast Auditing

AdJab reports that Arbitron are going to audit podcasts. I looked up the Portable People Meter and it's actually a device the consumer carries around, plugged into their MP3 player, which detects human inaudible tones in the audio stream and logs the info in those tones. The participants then upload the data from PPM to Arbitron.

It's the same old, same old of having a random set of volunteers (skewing the results immediately I would hazard a guess (IANAS:)) logging what they're listening to/watching. Just a whizzy new device ("the size of a small cell phone") that doesn't reply on people writing things down, just carrying it around. If it helps podcasting, then great.


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